About Me
Hi! I'm
Carlos López
As a Product Lead, I help startups and tech companies scale their visions through robust product direction and user-centric solutions. My focus is on reducing uncertainty and decision latency while eliminating operational bottlenecks, enabling engineering and design teams to deliver value with predictability and speed.
I drive a results-oriented approach: designing strategies that go beyond aesthetics to build scalable systems that accelerate time-to-insight and optimize data-driven decision-making. My methodology is built on three critical pillars:
Discovery: Constant validation and risk mitigation under high-uncertainty environments.
Scale: Building robust design systems and optimizing Product Ops to ensure sustainable growth.
Intelligence: An AI-First product strategy and automations designed to transform complex data into real competitive advantages.
Throughout my career, I have led the transition from abstract concepts to high-adoption products. I operate under a single premise: technology and data intelligence must be the primary drivers of profitability and scalability for any modern business.
When I am not detangling complex user flows or designing smart UI, I am playing the guitar, practicing any sport such as badminton or hiking or just creating 3D art or some music.
+12
2
Unicorn Startups
2
Talent Awards
My Journey
EXPERIENCE

March 2023 - Present
Lead Product Designer
Proqio
Co-created product and business strategies while leading design and product teams to develop innovative features.
Defined and implemented the Product Operation Model (POM) to enhance team efficiency and predictability.
Spearheaded the creation of a comprehensive Design System to ensure scalability and consistency across products.
Impact: Increased product adoption by 60% in the first year and achieved an 80% improvement in user engagement metrics.

2022 - 2023
Senior Product Designer
Speckle
Created and implemented designs for a new web app by translating business requirements and user feedback for an open-source company.
Built scalable design systems, branding frameworks, user flows, and wireframes.
Impact: Boosted user onboarding completion rate by 80% and reduced design debt by 90%.

2021 - 2022
Senior Product Designer
Ravenpack
Redesigned internal design system methodologies and enhanced UX for complex AI/ML financial interfaces (Bigdata.com now).
Unified two different platforms under a single URL with updated UI and user flows.
Impact: Increased operational efficiency by 85% and enabled 60% faster task completion for users.

March 2023 - Present
UX/UI Designer
Genially
Managed UX projects and design studies to improve global usability, interaction, and engagement.
Developed user templates, tutorials, and onboarding systems for educational and corporate environments.
Supported engagement initiatives by creating educational articles and providing direct user support.
Impact: Contributed to a 70% increase in active user retention.
TECHNICAL CORE
Product Vision & Sense
Strategy and roadmapping
Discovery & Product Management
OKRs & KPIs
AI process and automation
Analytics
Scrum
Design Systems
Figma
Framer
HTML & CSS
LANGUAGES
🇪🇸 Spanish (Native)
🇬🇧 English (Professional)
🇫🇷 French (Basic)
ACADEMIC
2025
Product Leader
2024
Digital Product Manager
2021
UX-PM Level 1 by UXalliance
2013 - 2014
Building Engineer
2012 - 2013
Master in Representation and Design in Engineering and Architecture
[Award to the best Master's Thesis promotion 2012/2013]
2012 - 2013





